Coffee Shop Tips to Grow.
Starting or already own a coffee shop? Coffee shops are often referred to as being “recession-proof”. But sometimes a fresh approach can help give your coffee shop that little extra pizazz over the other coffee shops in your area. Here are some ideas that might help you build that Coffee Empire.
We think an important step in getting you noticed from the pack is a unique brand that sticks in people’s mind. Having a great logo developed around your brand is also going to help you stay in the minds of your customers so they keep coming back. That doesn’t mean great coffee will not have the same effect. It just helps to have a brand that people notice.
Creating your logo should not be hard. Have a look on the internet and see what other people are doing and work from logos that you like and move forward. You can do this yourself or get the help of a graphic artist. There are a lot of Stock Image sites on the net where you can purchase designs or templates that you can then personalise to your brand.
After you have your logo, the next step is figuring out what to do with it. Custom signage around your shop is an easy and powerful way of showing off your great style. Framed prints on organic materials like hessian or calico add a little bit of rustic charm to your shop. Simple touches like these can have a huge impact if placed in the right location.
Getting your staff involved in your business is an essential part of making it successful. An excellent way to make your employees feel that they are part of what is going on is to provide them with custom uniforms. This gesture may sound irrelevant, but it can have a real and positive impact on the outlook of the staff. A standard black T-Shirt with your Logo printed on the back and front can not only be a great way to involve the people in your business; it can also be a great tool to help your business be recognised when your employees are wearing their uniforms out and about. If the logo is fresh and well done, it will get into people’s mind. Brand recognition can be a powerful tool.
You can do more with this than just the simple T-Shirt. Aprons and tea towels printed with your logo and used out in the shop can also have an effect on the customers in a positive way. Coffee cups and mugs with your logo or other funky designs can also contribute to the branding of your shop, even if you do them on a display and not for general use.
We all know that running a coffee shop is undeniably hard work and involves a lot of long hours. Having some help with some basic things will always be welcome. We understand that your time is at a premium when you are working for yourself. At The Custom T-Shirt Shop, we try to make all of this as painless for you as we can. Basic help with your logo or other designs is available, and after the initial set-up process, everything becomes easy. We keep your files on hand, ready to pull up and print on demand.
Think about having items for sale with your branding on them. This way your customers can take home a great coffee cup that reminds them that your coffee is a lot better than the one they make a home themselves. We will print from 1 to whatever you need so do not feel that you need to spend a lot of money, have a go and see if this works for you.
As you know there is a lot that we can do to help if you want to find out any more information just give us a call or drop us an email, we are happy to help.